At the time of the system and the mannered null social index attaching which make the announcement target expand making use of the social

摘要

PROBLEM TO BE SOLVED: To solve a problem of a target of an on-line advertisement.;SOLUTION: This system includes a computer including one, two or more of indexes including a plurality of descriptions of digital information, and a plurality of topics each of which is related to one, two or more of the descriptions, a processor, and a memory record with an execution code for executing the processor, and the computer includes a social index imparting module for specifying a web page including one, two or more of the descriptions, and for determining one, two or more of the topics within at least one social index related to one, two or more of the descriptions, and an advertisement processing module for receiving a plurality of advertisement expressions correlated with an advertisement content of a sponsor on line, and for matching (fitting) continuously each advertisement expression to one, two or more of the topics related to one, two or more of the descriptions, and matched (fit) to words describing one, two or more of the topics.;COPYRIGHT: (C)2010,JPO&INPIT