A brand control method for an automatic tobacco article processing machine (1), the method including the steps of: defining a number of end product brands that can be produced on the automatic machine (1); creating a number of configurations (17), each associated with a respective brand and having a set of values (16) of control parameters (15) controlling electrically controlled operating parts (14) to produce the brand; selecting a desired end product brand; loading the configuration (17) corresponding to the desired end product brand onto a control unit (9) to commence production of the desired brand; defining a number of sections (18), each having a set of control parameters (15) and independent of the other sections (18); defining a number of recipes (19) by assigning each section (18) at least one respective set of values (16) of the corresponding control parameters (15), so each recipe (19) corresponds to a respective section (18) and contains the values (16) of the control parameters (15) in that particular section (18); and defining each configuration (17) by combining a number of compatible recipes (19), so that each recipe (19) may potentially form part of a number of different configurations (17).
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