SEMANTIC MODEL BASED TARGETED SEARCH ADVERTISING

摘要

Campaign creation systems and methods for building semantic model based targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment of the invention, a method of automatically generating adgroups includes obtaining source data describing a plurality of landing pages, obtaining a list of initial keywords, building a semantic model based on the source data and the initial list of keywords, mapping keywords to relevant offers based on the semantic model, automatically generating one or more anticipated creatives, automatically generating at least one anticipated creative based upon the attributes of at least one relevant offer, automatically generating adgroups using at least one of the one or more anticipated creatives, including at least one anticipated creative based upon the attributes of at least one relevant offer in the adgroup associated with the relevant offer, and deploying the adgroups to a search engine provider.