TAXONOMY BASED TARGETED SEARCH ADVERTISING

摘要

One embodiment of the invention includes automatically generating adgroups for use in a search advertising by obtaining source data describing a set of product data describing a set of products, obtaining a list of initial keywords, obtaining a taxonomy based on the source data and the initial list of keywords, identifying a set of category data based on the source data and the taxonomy, where an identified category in the set of category data classifies at least one piece of product data based on the attribute-value pairs for the piece of product data and keyword components within the taxonomy, identifying one or more landing pages that are relevant to at least one piece of product data based on the set of product data and the set of category data, and automatically generating adgroups comprising the identified set of category data, product data, and the identified landing pages.