Systems and Methods for Buying Viewable Ad Space Based On Synchronized User Information

摘要

Systems and methods presented herein may utilize multiple databases spaced geographically around the world to collect user information, the databases being in communication with one another to synchronize user information. At least in part by matching the synchronized user information to a user characteristic in a bid request, an exchange system may programmatically decide whether to purchase ad space for reselling once it becomes in view on a user's screen. The exchange system may provide a self-monitoring ad tag that may be executed by the user computing device to assist in determining the viewability of the ad space. This may allow an exchange to log known viewable ad space and user information, and later purchase that ad space for resale a higher price based on the viewability and user information.