SYSTEM AND METHOD FOR DETERMINING COMPETITIVE OPPORTUNITY METRICS AND INDICES

摘要

A system and method for assessing competitive opportunities is provided. Transaction records for a merchant peer group are identified, wherein the records are associated with a predetermined period of time. A competitive opportunity metric is determined for a particular merchant from the merchant peer group based on computer processing a first subset of the transaction records. A peer group competitive opportunity metric is determined based on computer processing a second subset of the transaction records. An index is generated based on the competitive opportunity metric and the peer group competitive opportunity metric to indicate performance of the particular merchant relative to the merchant peer group.