INCREASING SOCIAL ENGAGEMENT WITH REAL-WORLD EVENTS

摘要

A social engagement display controller controls the display of additional information about an event on displays that are located at the site of the event or at other locations where there is interest in the event. A social engagement server generates check-in codes displayed by the social engagement display controller on the various displays. Upon entry of a check-in code by a user, the social engagement server validates the check-in code to verify with high probability that the user is actually present at the event. Once checked in, the user may provide commentary on or otherwise interact with the event using social networking services, e.g., by posting a message responding to the additional information about the event displayed on the displays. The social engagement server may credit the user for the event commentary.