A computer system identifies merchandise that has high loyalty at a retailer. The computer system determines a repeatability value of an item in a product category in an inventory at a retailer, wherein the repeatability value indicates how frequently a customer purchases the item out of a plurality of items in the product category. The computer system also determines an exclusivity value of the item, wherein the exclusivity value indicates how frequently the customer purchases the item instead of an alternative item out of the plurality of items in the product category. The computer system further generates a report related to the inventory of the retailer that is at least partially based upon the repeatability value and the exclusivity value of the item.
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