ENHANCEMENT OF ROOT CAUSE ANALYSIS OF CONSUMER FEEDBACK USING MICRO-SURVEYS AND APPLICATIONS THEREOF

摘要

The present invention provides tools and methods that offer significant enhancement in consumer compliance in completing surveys, and afford statistically significant/accurate measurements of consumer feedback. In particular, the present invention provides software applications that utilize the methods described herein to administer Micro-Surveys to consumers, eliciting statistically significant feedback to effect global positive commercial change. Moreover, the present further provides a survey tool that utilizes a novel consumer propensity weighted analysis.