Penny Auction Sweepstakes

摘要

A system and method of integrating a penny auction and a sweepstakes includes presenting a split screen view to a user, with the split screen view containing a first portion and a second portion, the first portion displaying a penny auction and the second portion displaying a sweepstakes game, and receiving a request from the user to purchase one or more bids for use on the penny auction in the first portion of the split screen view. Based on the received request, the user is awarded one or more entries for the sweepstakes in the second portion of the split screen display.