HOLISTIC CUSTOMER RECORD LINKAGE VIA PROFILE FINGERPRINTS

摘要

The present disclosure extends to methods, systems, and computer program products for linking customer profiles in a customer profile database. Customer profile data are transformed from text data to large, sparse bit sets. The bit sets are then clustered into clusters based on similarities between the bit sets. Evaluation and analysis of customer profiles within clusters permit linking of customer profiles that exhibit selected degrees of similarity. This technology is both fast and accurate, and it preserves confidentiality of customer information by converting text data to bit sets.