System and Method for Performance Tracking for Motivating Individuals to Capture Consumer Data Via Mobile Devices

摘要

Individual performance for obtaining consumer participation in a promotion is tracked. The individual is associated with a promotion. A URL corresponding the individual/promotion association is generated. The URL is converted to a code such as a QR code, and the QR code is placed on a physical medium that to be carried by the individual. The individual requests a consumer to scan the QR code to participate in the promotion. When the consumer so scans the QR code, metrics are updated to so indicate the user's interest. Metrics are further updates when the user accepts the promotion. The metrics are stored in a database in association with the URL corresponding to the individual/promotion association.