PROOF POINTS OF PRODUCT PRICE REDUCTIONS

摘要

A system and method for notifying a retail customer with respect to recent price reductions for products of interest to the customer. The system and method include identification of such products of interest by gathering and analyzing past purchase behavior, demographic data, and the like. By analyzing such data to identify products of relatively high importance to the customer and presenting notifications of price reductions of such identified products, the retailer may successfully instill in the customer the impression that the retailer offers lower prices than its competitors. Such impressions may be likely to increase customer loyalty and encourage repeated return shopping trips.