Techniques and mechanisms described herein facilitate the performance of content recommendation pre-filtering. According to various embodiments, information identifying one or more viewing events or actions detected in association with a designated content management account at a media system may be received. The designated content management account may provide access to a plurality of media content items via the media system. The designated content management account may be associated with a viewing profile. The viewing profile may designate one or more of the plurality of media content items for recommendation in association with the designated content management account. The viewing profile may also designate a pattern of viewing activity for recommending the designated media content items. When the identified viewing events or actions match the designated pattern of viewing activity, a message including an instruction for recommending the designated media content items for presentation may be transmitted to the client machine.
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