METHOD FOR CONSUMER-CONTROLLED DIRECT MARKETING AND CONSUMER-CONTROLLED TARGETING OF ADVERTISING

摘要

A method of consumer-controlled direct marketing and consumer-controlled targeting of advertising comprises the steps of user storing an interest or need into the system in context of consuming web content, possibly with related additional information implicitly or explicitly, the business owner searching for potentially commercially relevant interests, and after selecting and defining the target group via user interface keeping consumers anonymous, sending personal offers based on the explicit needs directly to the users. User receives the offer and whenever desired, opens the offer for reading. Opening the offer triggers charging the business owner based on for example click, view or the value of the offer. Charging can be also based on for example call to action or percentage of the purchase value.