A system and method of social revenue management is disclosed. A member of an online social network reveals a commercial offer from a third party to their social network. The offer is customized and endorsed by the first user and typically includes details such as the price. A customization app obtained from a party outside the social network is used to create the offer.;The offer is typically to reserve a bookable entity for a period of time, typically accommodation or transportation. When one or more of the contacts accepts the offer, an agent of the third party rewards the first user with a commission calculated using the purchase price of the offer.
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