A planogram associated with a physical store can be identified. The physical store can be associated with an inventory. A virtual store comprising of a layout can be created. The virtual store can be a three dimensional environment permitting electronic commerce transactions. The layout of the virtual store and the planogram of the physical store can be identical. The layout can be a position or an orientation of an inventory item associated with the physical store inventory. The virtual store can be customized based on a personalization data. The customization can be an inventory item position and an orientation. The layout of the customized virtual store can be different from the planogram of the physical store.
展开▼