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Method and system for sending marketing messages to mobile-device users from a mobile-commerce platform
Method and system for sending marketing messages to mobile-device users from a mobile-commerce platform
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机译:从移动商务平台向移动设备用户发送营销消息的方法和系统
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摘要
Methods and systems for sending marketing messages to mobile-device users from a mobile-commerce platform are described. In various illustrative embodiments, a marketing message is transmitted to a mobile-device user before, during, or after a transaction between the mobile-device user's mobile device and the mobile-commerce platform. The marketing message can be generated and timed based on rules input to the mobile-commerce platform by a merchant and can be based on historical transaction data associated with the mobile-device user, transaction parameters associated with a current or a most-recently-completed transaction involving the mobile-device user, a transaction type of a current or a most-recently-completed transaction involving the mobile-device user, or a combination thereof, depending on the particular embodiment.
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