Commerce System and Method of Price Optimization using Cross Channel Marketing in Hierarchical Modeling Levels

摘要

A commerce system has retailers offering products for sale to consumers. A product is evaluated for marketing through a first marketing channel at a first modeling level. The product is evaluated for marketing through a second marketing channel at the first modeling level. A cross channel performance of the marketing of the product through the first marketing channel and second marketing channel is optimized at a second modeling level higher than the first modeling level. The commerce system is controlled by allocating resources to the first marketing channel and second marketing channel based on the cross channel performance of the first marketing channel and second marketing channel. A plurality of attributes of the product can be evaluated at a plurality of hierarchical modeling levels. The evaluations of the product from the hierarchical modeling levels are combined to optimize commercialization of the product for a member of the commerce system.