PROFILE CONSTRUCTION BASED ON ASSERTED INTEREST AND ACTUAL PARTICIPATION IN ASSOCIATED ACTIVITIES

摘要

Technologies are provided for building a profile for a person based on an asserted interest and actual participation of the person in activities associated with the asserted interest. An online event such as a social networking event involving the person online may be a reflection of either their aspirational self or their real self. In some examples, a hypothesis may be generated as to whether it is likely to be aspirational or real. The hypothesis may be proven or disproven by identifying activities actually participated in by the person, in other words, comparing their actions and/or behavior in the physical and/or virtual world with what they assert about themselves in the virtual world. The profiles for the aspirational and real personas may be accurately constructed based on the hypothesis and used, for example, in targeted marketing.