A scenario editing apparatus which generates and edits scenario data to be referred at an image capturing, comprises: a first recording unit which records first scenario data appended with identification numbers for respective captured contents; a read-out unit which reads out image data captured with reference to the first scenario data and identification numbers for the respective captured contents; a selection unit which selects image data to be re-captured; a generation unit which generates second scenario data to be re-captured while reproducing the selected image data; and a second recording unit which records the generated second scenario data.
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