Audience measurement apparatus, system and method for producing audience information of a media presentation

摘要

Audience measurement methods and systems for producing audience information of a media presentation are disclosed. An example apparatus includes an audio capturing device to receive an audio signal corresponding to media presented in a local environment; a user interface including an audience member input, the selection of which is to indicate presence of an audience member; and a plurality of device inputs each corresponding to a respective type of media presentation device, the selection of one of the device inputs to indicate a type of media presentation device generating the captured audio signal; and memory to store first data associated with a first selection of the audience member input, the memory to store second data associated with a second selection of one of the device inputs, the memory to store the audio signal.