CUSTOMER EXPERIENCE MANAGEMENT SYSTEM USING DYNAMIC THREE DIMENSIONAL CUSTOMER MAPPING AND ENGAGEMENT MODELLING

摘要

A system and method that creates a real-time dynamic three dimensional customer profile for each and every customer and enriches the dynamically created three dimensional customer profile, to deploy the next best actions(NBA) or best business actions (BI3A) so as to enhance customer experience comprises a linear transaction processing engine that acquires data from disparate sources to create three dimensional customer profile for each and every customer, a data miner that provides different types of analytics based on correlation processing between the customer profiles and also maps the customer engagement modeling onto the dynamic three dimensional customer profile to apply the most relevant next best action and best business action for that customer and a policy designer layer that designs and launch programs based on the generated dynamic three dimensional customer profile and a presentation layer responsible for user interactions. (FIG 3)