DATA PROCESSING SYSTEM FOR INTEGRATED TRACKING AND MANAGEMENT OF COMMERCE RELATED ACTIVITIES ON A PUBLIC ACCESS NETWORK

摘要

A data processing system manages transaction-related information generated ona network of interconnected public or private access computers, includingmonitoring purchases and providing referral fee accounting based thereon. Theintegrated software package establishes a platform for Merchants (40) and SiteOwners (20) for managing the negotiation of promotional and commercialcontracts, the implementation of resulting promotional and commerical efforts,and final accounting in accordance with pre-established criteria. The presentinvention thus enables network users (10) to take advantage of a retail saleschannel on public or private electronic networks.