SYSTEM AND METHOD OF ACCESSING AN ONLINE AUCTION OF A VEHICLE THROUGH AN AUCTION WEBSITE AND A DEALER WEBSITE

摘要

A system for auctioning a vehicle through the internet and through the collaboration of a vehicle dealer and an auction house. The system includes a vehicle dealer having their own website, and an auction house having their own website. Through collaboration between the vehicle dealer and the auction house various other cobranded websites are presented for the auction of vehicles. These cobranded websites are accessible either through the vehicle dealer website or the auction house website, and are either hosted on the vehicle dealer website or the auction house website. In this way, greater access is provided to the vehicle auction while maintaining the continuity of experience for the buyer, thereby increasing sales and internet traffic.