OPTIMIZING MARKET RESEARCH USING INDICIA-BASED MOBILE RESPONDENT DATA

摘要

Systems and methods described herein provide a mechanism for conducting meaningful market research on respondents using mobile devices. Data contained in code-based indicia relating to a mobile respondent is leveraged to initiate more effective market research applications such as surveys and the like. Using such information, a market research enterprise interested in focused market research may initiate market research specifically related to that mobile respondent, perhaps accounting for the mobile respondent's location, purchase history, financial means and associations, etc. The market research applications may be transmitted to mobile respondents by a number of different mechanisms such as push messages, text messages, SRS messages, emails, etc. Also, mobile respondents may download and install an application that allows them to quickly access the market research applications and transmit the market research data.