SYSTEM AND METHOD FOR PROMOTING ITEMS WITHIN A LOCATION-BASED SERVICE

摘要

A mobile application provides promoted items within a location-based service. Advertisers are permitted to have messages displayed within the mobile interface of a user within a list of recommendations for venues. Venues may be scored based on a number of parameters (e.g., whether the user had been to the venue previously, whether their "friends" have been at the venue, whether they have unlocked "specials" or other types at this venue previously, their nearness or proximity to the venue, time of day, etc.) and if the venue has been determined to be displayed within a list of venues, that special may be "promoted" to the top of the list. Advertisers can signal location-based users of important items located proximate to the user's location. An interface may be provided to the advertiser to define a special message that is to be "promoted" to a top of the displayed list.