Methods and systems to reach target customers at the right time via personal and professional mood analysis

摘要

The disclosure generally describes computer-implemented methods, software, and systems for assessing a customer's mood by analyzing social network data. One computer-implemented method includes identifying a customer to monitor for mood, identifying at least one set of social network account information for the identified customer, accessing content items from at least one social network associated with the at least one set of social networking account information for the customer, determining a mood score for the identified customer based on the content items, and recording the determined mood score in a database.