The present invention relates to a happy factor service system for collecting information on happy factors for a variety of individuals, analyzing and processing the same, and providing happy factor services for corresponding individuals and to a method of providing a happy factor service using the same. The happy factor service system includes: a happy factor management server (100); and a plurality of personal terminals (200, 300, 400...) connected via a wired/wireless communication network. The happy factor management server (100) includes: an information input module (110); a database (DB) module (120) for storing data acquired from the information input module and each of the modules and providing data that each module requires; a data analyzing module (130) for analyzing the information acquired from the information input module (110); a happy factor extracting module (140) for extracting happy factors from the data analyzed by the data analyzing module (130); and a guideline producing module (150) for comparing the happy factors extracted by the happy factor extracting module (140) with standard data and providing a guideline.
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