Provided are a happy factor service system which collects, analyzes, and processes happy factor information for various individuals to provide a corresponding individual with a happy factor service and a method of providing the happy factor service using the system. The system includes a happy factor management server and a plurality of personal terminals connected thereto through a wired or wireless communication network, comprising an information input module, a database module which stores data obtained from the information input module and each module and provides data necessary for each module, a data analyzing module which analyzes the information obtained from the information input module, a happy factor extraction module which extracts a happy factor from the data analyzed by the data analyzing module, and a guideline generating module which compares the happy factor extracted by the happy factor extraction module with standard data and provides a guideline.
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