for short-term and long-term user behavior, user interest

摘要

of short- and long-term interest of the user's actions on the page through the network in accordance with the method of selecting an advertisement based on the decision provides targeted advertising information that is displayed. Long-term and short-term information on the online activities of the user is collected and is associated to predetermined interest categories. Based on the collected information, short-term and long-term behavioral interest scores are determined for a particular category. This score is used to generate a value for the advertisement selection. In one embodiment, one of the two long-term score and the score is determined for one or more interest categories. The first long-term modeling the recognition score for a given category. The second long-term and short-term score score score is, for example, response-oriented modeling of the user's attention to respond to that by purchasing a product or service within a given category category.