Kansei marketing technique

摘要

PROBLEM TO BE SOLVED: To provide a system capable of appropriately understanding the sensitivity of persons included in a target demographic.;SOLUTION: A system 1 comprises a content database 11, an information input person recording unit 13, a display unit 15, an answer input unit 17, an answer storage unit 19, and a classification unit 21. Each of nine questionnaire items displayed on the display unit 15 has one keyword. The answer storage unit 19 stores the respective keywords and three colors in association with information on an information input person. The classification unit 21 calculates colors associated with the respective keywords for a group to which the information input person belongs by using the information on the information input person, the respective keywords and the selected three colors.;COPYRIGHT: (C)2012,JPO&INPIT