According to one aspect of the present disclosure, a system and technique for automatically launching an audio/video conference includes: a first client having a processor unit and a memory; and a launch module executable by the processor unit to: receive and store, from a first user, an activity criterion; responsive to detecting an activity of the first user meeting the activity criterion, determine whether a second user meets the activity criterion; and responsive to determining that the second user meets the activity criterion, automatically initiate an electronic communication session between the first client and a second client of the second user.
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