According to one aspect of the present disclosure, a method and technique for automatically launching an audio/video conference is disclosed. The method includes: receiving and storing, from a first user, an activity criterion; responsive to detecting an activity of the first user meeting the activity criterion, determining whether a second user meets the activity criterion; and responsive to determining that the second user meets the activity criterion, automatically initiating an electronic communication session between a computing device of the first user and a computing device of the second user.
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