Sponsoring Brands Detected in User-Generated Social Networking Content

摘要

A social networking system identifies user-generated content that can be sponsored to social networking system users based on compensation received from advertisers. Such user-generated content includes photographs, videos, audio files, and so on, that contain advertisable or promotional information such as brands, trademark names, logos, identifiers for product makes or models, or product names that an advertiser may wish to promote. The system tags such user-generated content with the identified promotional or advertisable information. The system matches the tagged content to a sponsor request from an advertiser based on the tag of the tagged content item. The system ranks the tagged content item relative to other non-sponsored content for display to social networking system users, the tagged content ranked higher than the other non-sponsored content based on the tagged content matching the sponsor request.