IMPACT PREDICTION OF SOCIAL MEDIA INTERACTION

摘要

Social media websites occasionally experience a spike in activity known as a viral event or “going viral.” While some viral events are purely entertainment based, such as the latest cat video, other viral events can be specifically relevant to a domain, such as an industry or business. A social media event, such as a common thread of posts, may attract no more than the usual amount of interest or it may be about to “go viral.” As provided herein, social media events may be monitored and evaluated for virality. If an event indicates it will go viral, but has not yet done so, an affected party may be made aware of the event and take steps to curtail negative viral events or to leverage, or even promote, positive viral events.