Commerce System and Method of Controlling Activity Within the Commerce System with Mapping Data Structure Supporting Intelligent Personal Agent

摘要

A commerce system has retailers offering products for sale to consumers. A list including an item is provided. A set of products interchangeable with the item is determined. A product is selected from the set of products to maximize a value to a consumer. An activity within the commerce system is controlled in response to a consumer decision to purchase the selected product. A first attribute of the item is compared to a second attribute of an interchangeable product when determining the set of products. Data associated with a plurality of interchangeable products is accessed via an intelligent personal agent when determining the set of products. The selection of the product is based on a preference or a requirement defined by the consumer. The selection of the product is based on a discount associated with the product. A local retailer selling the selected product is identified when selecting the product.