DYNAMIC TARGETING TO ACHIEVE A DESIRED OBJECTIVE

摘要

Techniques to dynamically adjust a target audience for a content posting are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a member-targeting optimization module dynamically adjusts the targeted audience of members who are presented with the content posting, with a view to increasing the likelihood that the desired objective will be achieved.