Described herein are various examples of techniques that may be implemented in some embodiments to determine a score indicative of a likelihood of a consumer enrolling in a behavior-based energy efficiency program. The score may be determined based at least in part on prior energy consumption of the consumer. The prior energy consumption of the consumer may be compared to characteristics of energy consumption that were previously determined to be associated with consumers who previously enrolled in an energy efficiency program and consumers who did not previously enroll. Based on the comparison, a score may be determined that the consumer will or will not enroll, or scores of the consumer enrolling and not enrolling may be determined. Based on the score(s), a prediction may be made of whether the consumer will enroll in an energy efficiency program.
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