Systems and methods are disclosed for determining business trends. Data may be collected and stored in a database regarding domain name registrations, availability checks and/or search engine user queries. In preferred embodiments, the data includes temporal or order information regarding when the data was collected. The data may be parsed into a plurality of tokens, where each token is a word or group of words commonly used together. How often each token appears in the data, over time, may be calculated. In some embodiments, related tokens (such as synonyms, abbreviations, common misspellings, geographically related, categories, etc.) may be grouped and considered together. One or more business trends may be determined based on how often, or changes to how often over time, the tokens appear in the data. The changes of token usage and/or business trends may be transmitted over a computer network to a client computer.
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