METHOD AND SURVEY SERVER FOR GENERATING PERFORMANCE METRICS OF URLS OF A WEBSITE

摘要

A method and survey server for generating performance metrics of URLs of a website. The survey server collects website visit data from a plurality of user devices. The website visit data comprise URLs of webpages of the website displayed on each specific user device during a visiting of the website by a user of the specific user device. The survey server also collects participation data from some of the plurality of user devices. The survey participation data correspond to survey information received from the users of the user devices in relation to the visit of the website, and comprise an indication of the users having either or not fulfilled a purpose of visit. The survey server further analyzes the website visit data and the survey participation data to generate performance metrics of the URLs of the website with respect to fulfilling the purpose of visit of the website.