Measuring Web Browser Tag Properties Without True Unique Tags

摘要

Methods to estimate a statistic using web browser tags are disclosed. An exemplary method can include obtaining a data set of impressions. Each impression can be tagged with a first tag of a first type and a second tag of a second type different than the first type. A statistic of the data set of impressions can be estimated based at least in part on the first tag and the second tag of each impression. Computer systems and non-transitory computer readable media are also disclosed.