ACTIVE IMPROVEMENT OF COUPONS BASED UPON CUSTOMER ASSISTED RESOLUTION OF INFORMATION GAPS

摘要

A method and system includes providing an electronic coupon to a customer, providing the customer an option to improve the coupon in exchange for a customer response, performing an analysis of at least one of information known about the customer, coupon issuer information, and contextual information, and identifying an information gap item which is at least one of missing, incomplete, and not updated within a time range, generating a customer response requirement based upon the information gap item, displaying the response requirement to the customer, and upon the customer providing a response which satisfies the response requirement, improving the coupon based on the customer response.