SYSTEM AND METHOD FOR COLLECTING CONSUMER INFORMATION AND REWARDING CONSUMERS THEREFOR

摘要

A method and system is provided for obtaining, maintaining and using consumer information of interest including consumer demographic information and consumer transaction information. The information is obtained with the consent and participation of the consumers who are compensated for the use of their information by clients of the system and method. The system and method can obtain information directly from the consumers and from a variety of transaction service providers that the consumer interacts with. By having active participation from the consumers, and by compensating the consumers for the use of their data, it is believed that a more comprehensive and better quality data set will be obtained than that available from other consumer information systems. Preferably, the compensation to the consumers is based upon each use of their data and thus compensation can be paid multiple times for the same data and may be earned over extended time periods, thus encouraging consumers to continue their participation in the system and method.