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TELEVISION ADVERTISING MESSAGE TARGETING ACCORDING TO SUBSCRIBER PURCHASING BEHAVIOR
TELEVISION ADVERTISING MESSAGE TARGETING ACCORDING TO SUBSCRIBER PURCHASING BEHAVIOR
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机译:根据用户购买行为的电视广告消息目标
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摘要
A targeted television advertising system includes a modeling processor and an identification processor. The modeling processor is configured to model purchasing behavior of a selected television service subscriber using a payment card transaction database. The identification processor is configured to identify television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior.
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