CLIENT-SIDE SCOUT AND COMPANION IN A REAL-TIME BIDDING ADVERTISEMENT SYSTEM

摘要

A client-side component in a real-time bidding (RTB) system for video advertisements configures the client device to, in response to a request for a video advertisement sent by the client device to the real-time bidding system, receive a first set of information associated with the video advertisement, parse the received first set of information to obtain the video advertisement and associated pixel firing information, provide the video advertisement to a video player on the client device, and fire a first pixel upon occurrence of a first predefined event associated with the video advertisement.