A self-managed inventory, supply chain dynamic SKU performance and optimization system may be provided. Service trigger generation may monitor the inventory status and direct when service should occur at a dealer location based on market demand. Demand based service may generate a service trigger when the dealer's inventory level reaches a service threshold. Enhanced SKU depth optimization may be employed to provide SKU depth recommendations based upon how product is moving in the market place to ensure that demand based service is reaching a service trigger at a desired service interval. Enhanced SKU depth optimization may be combined with at least one service trigger including a demand trigger to create demand based service, a route trigger to create enhanced route service, and an order trigger to create enhanced order service.
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