PERSONALIZED MARKETING SYSTEM AND PERSONALIZED MARKETING METHOD

摘要

The present invention provides a personalized marketing system and a personalized marketing method. The personalized marketing system comprises: a display device, a detecting device, a database device, and a control device. The display device is utilized for displaying at least an information. The detecting device is utilized for detecting at least a viewer via at least a wireless signal that can identify the viewer. The database device is utilized for recording data of connections between the information and the detected viewer. The control device is utilized for controlling the display device to display a specific information according to the data recorded in the database device.