METHOD AND APPARATUS FOR DISPLAYING ADVERTISEMENTS WITH MULTIPLE CREATIVES IN A PREDEFINED SEQUENCE

摘要

A method and system are provided for displaying on internet connected display-devices large advertisements having multiple sequential creatives belonging to an advertisement campaign. Examples of internet connected display-devices include; wireless enabled smart-phones; internet enabled phablets and tablets; personal-computer; laptops; note-books and smart-TVs. Since one or more of these devices can be owned by a single user and used at different times, the ads can be displayed only during the period when a particular device is switched on and content is being viewed on that particular device by a user. This makes tracking of creatives of large-advertisements belonging to a brand and a campaign requiring sequential viewing on a specific ICDD difficult. Thus a method is provided using the processing power and storage capability of the ICDD, with an installed micro-splicer, for sequencing of creatives and monitoring of the display for completion.