A social networking site providing facial similarity matching services to subscribers to the social networking site. A subscriber may upload a digital image of himself and have it compared to digital images of other member subscribers using software to interpret points of comparison on each digital image. Subscribers may effect the outcome of the matching process by designating a selection of images as close matches from a computer generated plurality of matching images. A collage of finally matched images is provided to the inquiring subscriber as well as contact information to communicate with the other subscribers.
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